SmartUp/brand-spec.md

SmartUp Brand Spec

Identity

• Product name: SmartUp
• Product type: API upstream monitoring and webhook notification console
• Brand posture: controlled, operational, industrial, high-signal

Assets

• Primary logo mark: frontend/public/favicon.svg
• Logo usage: use the existing brass-toned lightning mark as the product symbol; do not replace it with emoji
• Product imagery: none in repository
• UI screenshots: none committed; redesign is based on the current Vue codebase

Visual System

• Primary accent: warm brass / ember
• Base surfaces: layered graphite / iron neutrals
• Status colors: restrained semantic tones with low neon saturation
• Display typography: Alegreya Sans SC
• Body typography: Noto Sans SC

Constraints

• Keep the interface suitable for long-duration dashboard use
• Prioritize table readability, state clarity, and dense operations over decorative marketing patterns
• Avoid emoji-based branding, purple SaaS gradients, and generic dark-devtool styling